CPG & Retail

Salient provides pre-packaged analytics for consumer goods companies making it easy for business users to leverage actionable insights, start with pre-built templates and perform interactive root cause analysis.

An Industry Leader

Salient is the dominant beverage sales and distribution analytical application in the market with the soda, beer, bread, snack, and ice cream categories nearly entirely tracked with our software. We provide all tiers in the supply, distribution and retail of consumer goods with self-service, scalable data mining capabilities to measure and improve customer value.

CPG Suppliers

Embrace the Power of Data

Leverage store-level sales data to maximize growth and profitability. Salient’s industry-specific analtyics help you identify new opportunities, achieve optimum margins, and measure true customer value post-trade spend and promotions.  Dive deeper into category management, track product penetration, and leverage major chain portals.  Perfect for food marketers, beverage suppliers and other CPG segments.

  • Category management enablement
  • Track new product penetration and retrial
  • Leverage Walmart, Kroger, Ahold and other chain portals


Solutions Tailored to Your Unique Challenges

Salient’s comprehensive retail solutions are designed to tackle the specific obstacles faced by chain store retailers. Harness the power of POS data, cost information, e-commerce insights, and labor metrics to enhance operations and decision-making. Optimize category management, compare performance vs. benchmarks, track inventory, and leverage supplier collaboration portals effectively. Ideal for grocery, food service, and other retail sectors.

  • Out-of-Stocks Tracking / Predictions
  • Category Management
  • Benchmarking


Unlock the Potential of Your Data

Salient’s “Margin Minder” simplifies the data-discovery process, allowing easy navigation through gains, losses, voids, and distribution opportunities. Experience the perfect blend of guided analysis and flexible data exploration with our pre-built industry analytics. Identify at-risk customers and placements, find placement opportunities and measure true margins. Excellent for soft drink, beer, and other distributors.

  • Easily find placement opportunities and voids
  • Identify at-risk customers and placements
  • Measure true margins

Pre-Engineered Analytics for CPG

Distribution analysis

Hot-spots to create target lists to gain new placements

Price-trend lift analysis

Lift, elasticity and pre vs post TPR with avg margin, price, demand changes per week

Product lifecycle tracking

Penetration and rate of retrial on new introductions, with hot spot to list non-buyer targets

Interactive P&L formats

Expand P&L components, drill into P&L, visualize via Waterfall erosion charts and more

Price-range classification

Bucketizing units along side price ranges and resulting margin to find the ‘sweet spot’

See How Our Clients Work With Salient

We Work With Major CPG & Retail Companies Like:

Pabst logo
Unilever logo
Keurig DrPepper logo
Bimbo Bakeries logo
Pepsi Bottling Ventures logo

Category Management Support

Salient continues to develop tools and capabilities to enable category managers to leverage the skills developed in best practices, utilizing standards defined by the Category Management Association and CMKG. This is the foundation of all our solutions, leveraging price, promotion, store and SKU level sales detail.