Privacy Policy





Effective: May 24, 2018
Updated: December 17, 2020

This Privacy Policy (“Privacy Policy” (together with our Terms of Use ) governs the manner in which Salient Corporation (“Salient,” “we,” “us”) collects, uses, maintains and discloses information collected from users (each, a “User”) of any websites provided by Salient, including but not limited to,  https://www.salient.comhttps://idea.salient.com,, https://salienthhs.comhttps://salienthealthcare.com,, and (“Site(s)”), customer portals, and any other websites that link to this Privacy Policy (collectively “Service(s)”). Our Service may contain links to third party websites and services that are not owned or controlled by Salient.  We are not responsible for the privacy practices or the content of third party websites, services and advertisements, and you visit them at your own risk.

  1. Introduction

    We are committed to respecting privacy and recognize the need for appropriate protection and management of any Personal Data that is shared with us as part of using our Service.  As used in this Privacy Policy, “Personal Data” means any information that may be used, either alone or in combination with other information, to personally identify an individual.

  2. Information Collected

    We may receive and/or collect Personal Data in the following ways:

    • 2.1: Personal Data Received from Services Users. The Users of our Services may provide us with Personal Data from time to time in the course of providing requested services, features or resources, or products to them.  Users may be asked for, as appropriate, name, email address, phone number or other information provided to us in connection with our Services.
    • 2.2: Personal Data You Provide to Us On Our Services. If you send us a “Contact” request, fill out a web form, register for an event, or sign up to receive updates, you may be asked to provide us with certain information that may constitute Personal Data, such as your name, email address, organization, job title, phone number and industry.  We will collect personal identification information from Users only if they voluntarily submit such information to us, and we may keep a record of any correspondence you submit to us.
    • 2.3: Information Collected Automatically. Certain information on our Service is collected automatically by means of various software tools.  We have a legitimate interest in using such information to assist in log-in, systems administration purposes, information security and abuse prevention, to track user trends, and to analyze the effectiveness of our Service.  Alone or in combination with other information, such automatically collected information may constitute Personal Data.  Some of our service providers (described in Section 4) may use cookies or other methods to gather information regarding your use of our Service.  Such third parties may use these cookies or other tracking methods for their own purposes by relating information about your use of our Service with any of your Personal Data that they may have.  The use of such information by a third party depends on the privacy policy of that third party.
      • 2.3.1: Log Files on Our Service. The information inside the log files includes internet protocol (“IP”) addresses, type of browser, Internet Service Provider (“ISP”), date/time stamp, referring/exit pages, clicked pages and any other information your browser may send to us.
      • 2.3.2: Cookies. We use cookies to make interactions with our Service easy and meaningful.  When you visit our Service, our servers may send a cookie to your computer.  Standing alone, cookies do not personally identify you; they merely recognize your web browser.  We use cookies to provide you with certain features on our Sites.  Please note that if you disable your web browser’s ability to accept cookies, you may not be able to successfully use all of the features of our Service. We use the following cookies:
        • Strictly necessary cookies. These are cookies that are required for the operation of our Sites and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the Site may not work correctly. These cookies do not store any Personal Data.
        • Analytical/performance cookies. They allow us to recognize and count the number of Site visitors and to see how visitors move around our Site when they are using them.  This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.  All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site, and will not be able to monitor its performance.
          • Google Analytics. Google Analytics is an element of our Services.  By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the Services, the IP address, and the type of operating system used in the devices used to access the Sites.  By downloading and using a browser plugin provided by Google (available here:, you can choose to opt out of Google Analytics.
          • Functionality cookies These are used to recognize you when you return to our Site.  This enables us to personalize our content for you and remember your preferences (e.g., your choice of language or region).
        • Targeting cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed.  We will use this information to make our content more relevant to your interests.  We may also share this information with third parties for this purpose.
      • 2.3.3: Other Tracking Technologies. When you use our Service, we may collect your IP addresses to track and aggregate non-Personal Data.  For example, we may use IP addresses to monitor the regions from which you navigate our Services. We may also use web beacons alone or in conjunction with cookies to compile information about your usage of our Service and interaction with emails from us.  Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular website tied to the web beacon.  For example, we may place web beacons in marketing emails that notify us when you click on a link in the email that directs you to our Service.  We may use web beacons to operate and improve our Service and email communications.
        • One of the third parties we use to collect, and track user statistics and trends related to our sites and services is Upland Software, Inc. through its LeadLander product offering (“LeadLander”). LeadLander’s privacy policy and how the LeadLander services operate and use data from our sites and services is available at:
 As part of our use of our website we will install cookies onto your computer on behalf of LeadLander. You acknowledge and accept the placement of such cookies which will collect data about your use of our site and services and other sites and services which utilize LeadLander’s services. In addition, if you provide us with personal information (including name, e-mail address, company affiliation and similar personally identifying data) we may provide this information to LeadLander so they can associate it with the cookie we have installed on your computer which will allow them to identify you on other sites which utilize the LeadLander service and share your information with the third parties who operate those sites.
  3. The Purpose for Which We Use Personal Data

    We may collect and use Users’ information for the following purposes:

    • To provide you the products and services you requested;
    • To improve customer service.  Information you provide helps us respond to your customer service requests and support your needs more efficiently;
    • To improve and operate our Services, including using the feedback you provide us;
    • To send periodic emails to you regarding the use of our Services and our events;
    • To communicate with you if you decide to opt-in to our mailing list and receive emails that may include company news, updates, or related Services information.  If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email;
    • To set up and maintain your registration for our Services, including Salient events and conferences;
    • To verify your identity to allow your access to any password protected portions of the Services;
    • To create aggregated, non-personal information, or to create de-identified information;
    • To protect our rights and/or our property;
    • To operate and improve our Services;
    • To manage our Services and its related features;
    • To develop, improve, and protect the Service;
    • For market research; and
    • To audit and analyze the Services.

    We may use your Personal Data for purposes otherwise disclosed at the time you provide your information.

  4. Legal Bases for Processing Personal Data

    We rely on the following legal grounds for the collection, processing, and use of your Personal Data:

    • the processing is necessary to provide the Services as requested by you;
    • your consent;
    • the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract;
    • the processing is necessary for compliance with a legal obligation to which we are subject;
    • the processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except (for residents of the European Economic Area (“EEA”)) where such interests are overridden by the interests or fundamental rights and freedoms of you which require protection of Personal Data; such legitimate interests are the fulfilment of the processing purposes set out above.
  5. How We Protect Your Information

    We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Data stored on our Services.

  6. How We Disclose Personal Data

    We do not sell, lease, rent or otherwise disclose the Personal Data collected from our Service to third- parties unless otherwise stated below or with your consent.

    • 6.1 Our Third-Party Providers. We transfer Personal Data to our third party service providers to perform tasks on our behalf and to assist us in providing our Service. For example, we employ service providers who help us with processing payments, fulfilling orders, locational services, analyzing Site usage data, customer service, electronic and postal mail service, contests/surveys/sweepstakes administration, marketing services, social commerce and media services (e.g., Facebook, ratings, reviews, forums), and calculating, managing and reporting sales tax. Such information may be transferred to other countries around the world. We use commercially reasonable efforts to only engage or interact with third party service providers and partners that post a privacy policy governing their processing of Personal Data. Notwithstanding the foregoing, we will comply with applicable laws regarding Personal Data transfers as well as any transfer restriction that is specified in one of our agreements.
    • 6.2 Our Clients. We may disclose Personal Data to our clients as necessary in the course of our contracts with our clients.
    • 6.3: In the Event of Merger, Sale, or Change of Control. We may transfer or assign this Privacy Policy and any Personal Data to a third-party entity that acquires or is merged with as part of a merger, acquisition, sale, or other change of control.
    • 6.4 Other Disclosures. We may disclose Personal Data about you if we have a good faith belief that disclosure is helpful or reasonably necessary to: (i) comply with any applicable la/w, regulation, legal process or governmental request; (ii) enforce our terms of use, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to the rights, property or safety of Polsinelli, our users, or the public.
  7. Retention of Personal Data

    We will retain your Personal Data for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

  8. Your Rights
    • 8.1 Privacy Officer. You may submit a request to or write to us at the following mailing address. We will promptly review all such requests in accordance with applicable laws.

      Melissa A. Elliott
      Privacy Officer
      Salient Corporation
      203 Colonial Drive
      Horseheads, NY 14845

      Depending on where you live, you may have the right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning Personal Data about you. We encourage you to first reach out to us at, so we have an opportunity to address your concerns directly before you do so.

    • 8.2 Interest-Based Ads and Do Not Track. Unaffiliated third-parties may use cookies and other technologies on our Site to collect information about your online activities over time and across different websites you visit in order to provide you with interest-based advertising. You can generally opt out of receiving interest-based advertisements from members of the Network Advertising Initiative or the Digital Advertising Alliance by clicking here for NAI and here for DAA. When you opt-out using these links, please note that you may still receive advertisements. They just will not be personalized based on your interests. Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that, there is not a uniform way that browsers communicate the “Do Not Track” signal, our Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.
    • 8.3 EEA Individuals’ Privacy Rights. In certain circumstances, local data protection laws and certain local laws (including the GDPR) may give you rights with respect to Personal Data if you are located in the EEA. These rights differ by country/region, but may include:
      • Right to request access to your Personal Data. You may have the right to obtain from us confirmation as to whether or not Personal Data concerning you is being processed, and, where that is the case, to request access to the Personal Data. This access information includes the purposes of the processing, the categories of Personal Data concerned, and the recipients or categories of recipient to whom the Personal Data have been or will be disclosed. You may have the right to obtain a copy of the Personal Data undergoing processing. For further copies requested by you, we may charge a reasonable fee based on administrative costs.
      • Right to request rectification. You may have the right to obtain from us the rectification of inaccurate Personal Data concerning you. Depending on the purposes of the processing, you may have the right to have incomplete Personal Data completed, including by means of providing a supplementary statement.
      • Right to request erasure (right to be forgotten). You may have the right to obtain from us the erasure of Personal Data concerning you and we may be obliged to erase such Personal Data.
      • Right to request restriction of processing. You may have the right to obtain from us restriction of processing your Personal Data. In such case, the respective data will be marked and may only be processed by us for certain purposes.
      • Right to request data portability. You may have the right to receive the Personal Data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you may have the right to transmit those data to another entity without hindrance from us.
      • Right to object. You may have the right to object, on grounds relating to your particular situation, at any time to the processing of your Personal Data by us and we can be required to no longer process your Personal Data. Such right to object may especially apply if Emerson collects and processes your Personal Data for profiling purposes in order to better understand your business interests in Emerson’s products and services. Further you may object to the use of your data for direct marketing purposes. If you have a right to object and you exercise this right, your Personal Data will no longer be processed for such purposes by us. To exercise this right please contact us as stated above under the section Contacting Us. However, such a right to object may in particular not exist if the processing of your Personal Data is necessary to take steps prior to entering into a contract or to perform a contract already concluded.
      • Other rights in connection with automated decision-making. Furthermore, under certain circumstances with respect to automated individual decision-making, you have the right to obtain human intervention, express your point of view, and contest the decision.
      • You may exercise these rights by sending an e-mail to
    • 8.4 California Resident Individuals’ Privacy Rights.  In certain circumstances, local data protection laws and certain local laws (including the CCPA) may give you rights with respect to Personal Data if you are located in California.  The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
      • Access to Specific Information and Data Portability Rights: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.
      • Deletion Request Rights: Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
      • Exercising Access, Data Portability, and Deletion Rights

      To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by email at  Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.   You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

      The verifiable consumer request must:

      Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.  Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

      We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

      We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

    • 8.5 Opting-Out of Promotional Emails. You may choose not to receive future promotional or advertising emails from us by selecting an unsubscribe link at the bottom of each email that you receive from us. Additionally, you may send a request specifying your communications preferences to You cannot opt out of receiving transactional emails related to the performance of our services. Please note that even if you opt out of receiving the foregoing emails, we may still send you a response to any “Contact” request as well as administrative, maintenance and operational emails (for example, in connection with a password reset request).
  9. Children’s Privacy

    You must be at least sixteen (16) years of age to register to and use the Services. Services are not directed to children under 13. We do not intend to collect Personal Data from children under 13.

  10. Changes to this Privacy Policy

    We reserve the right, at our discretion, to change the terms of this Privacy Policy at any time. You can see when this Privacy Policy was last updated by reviewing the “Last Updated” legend on the top of this page. We may provide you with notice of material changes to the Privacy Policy as appropriate under the circumstances. UNLESS OTHERWISE INDICATED, ANY CHANGES TO THIS PRIVACY POLICY WILL APPLY IMMEDIATELY UPON POSTING TO THE SITE.

  11. Contacting Us

    If you have any questions about this Privacy Policy, the collection of your information, or your dealings with our Services, please contact us at: