Salient and Goya Partner to Provide a Solution that Delivers End-to-End Comprehensive Data Collaboration
HORSEHEADS, N.Y., June 28th, 2024 – Salient, a leading provider of analytics for the CPG & retail industry, is proud to partner with Goya, America’s largest Hispanic food company. The collaboration aims to transition Goya to a data-driven culture with increased sales across the United States. Currently, Goya is in 80% of households in the northeast. With the power of Salient’s CPG analytics, they will be unlocking opportunities to connect more customers with products they will love.
Salient CEO, John Amisano, on how Salient is helping to drive this new cultural shift: “[Goya] is in the process of transforming into a data-driven culture of continuous improvement. We’re helping them drive the culture towards using data to build a more scalable model for growth”
With hundreds of sales team members and hundreds of brokers nationwide, the onboarding process was an essential step in getting the Goya team up and running quickly. With Salient’s team of expert onboarding specialists, Goya was able to start using the platform in less than 90 days. When asked about the transition to Salient Joe Antoniotti, Sales Research Manager, said:
“The 90 days of implementation was great. It went smoothly, we got it running. But it’s a culture shift and Salient has been that first step to changing the culture. Salient made the process painless. There was training from the get-go. They are actively helping us build what we need to get to the future, whether it be finance or marketing or senior management or purchasing.”
With access to Salient’s CPG analytics, Goya can now quickly see store demographic data, they never could before. When asked about it, Luis Saenz, Director DSD, said: “We know that we want to target a Puerto Rican consumer. We want to target a West Indian consumer. We’re at a point now where we can look at what categories, what SKUs, what stores, what day it’s being sold. And we’re a lot smarter.”
About Salient
Salient blends guided analysis with data exploration to help CPG companies, wholesalers, and retailers measure and improve profitability. The solution provides category managers, retail services, store management, and many others with easy-to-use facts on distribution and placement opportunities, product movement (at all levels), benchmarked performance and operational efficiency. Learn more: www.salient.com.
Media Contact:
Ground Up Marketers
Karen Hokanson
(617) 275-2099
About Goya
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central, and South America. Goya products have their roots in the culinary traditions of Hispanic communities worldwide. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and table. For more information on Goya Foods, please visit www.goya.com.