Food Marketers

Salient helps food suppliers leverage store-level sales data to track store execution by finding potential voids, making it easy to drill down into root causes, identifying price and promotion effectiveness, allocating off-invoice market spending, tracking forecast accuracy, and measuring true customer value after trade spend and promotions. 

Our platform is used for collaboration and coaching between suppliers and distributors as well as a way to perform fact-based business reviews with chain accounts. We have the experience and tools to connect with the popular chain data-sharing portals like Wal-Mart Retail link if you haven’t already created a store-level downstream sales database. 

Provide your teams with easy access to the information they need to succeed in their roles.


Salient typically starts with detailed sales transactions as a foundation. Then we add purchasing, inventory, market (from IRI or Nielsen), and any other type of data you may want to track from the manufacturing process or your internal systems to arrive at true customer profitability. While our origins are in Fast-Moving Consumer Goods (FMCG), our tools and techniques are generally very portable with only minor customization of our pre-packed industry templates.


Inventory Tracking

Our inventory analysis templates help managers identify potential distribution, supplier, or store-level execution issues. Users can adjust their focus to look at various aggregate levels by customer and product (such as by Channel, Market Area, Chain, Banner, Supplier, Brand, Package, or SKU) to determine the frequency and value of potential order shorts or out-of-stocks. 

As always, any analysis’ timeframe can be adjusted by an end-user while viewing to focus on specific periods or look at patterns over a longer timeframe by Month, Week, Day, or any user-defined Business Day calendar.


Advanced Allocations

Often there are off-invoice dollars associated with sales that should adjust the revenue or cost for groups of products and groups of stores.

Salient has developed a Utility so these rebates don’t just sit on the GL but can actually be related back to the products and categories they relate to for better tracking store and SKU level profitability. This utility can ‘spread’ based on lump sum, allocate an amount per unit, on a percentage, or handle other spread types.


New Product Execution

Easily track new product introductions with Salient’s purpose-built exception trend charts. Identify distinct outlets that are purchasing each week, how many have purchased at least once but are no longer buying, and which are the non-buyer customers. Drilling into any date reveals a listing of buyers and non-buyers. The standard exception grid option provides Percent Distribution for each item that can be drilled to a list of ‘non-buyer’ accounts to target.

Salient Works With Major Food Companies Like: 

And many other brands
And many other baked good brands
And many other brands like Talenti and Klondike

Bring Everything Together to See the Complete Picture

Connect the following systems and more

Retail POS Data Sourcing



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