Salient is a change agent, and we find clients who are in the process of transforming into a data driven culture of continuous improvement. For Salient to be working with Goya is so exciting. It's such an exciting opportunity to find such a household brand and a company that is so well known for their excellent execution. We're not coming in to change any of that. We're really just helping them to drive the culture towards using data, to build a more scalable model, something that can grow over time. Before Salient, the use of the demographic was very tied to the sales rep. He lives there. He's been in the store for fifteen, twenty years. So that knowledge was was sort of stuck in that person alone. I started taking orders from our salesman. They go to a bodega, take an order, and call it in. We used to take the orders over the phone. You need data to be able to perform and to plan the future of the of the company. It all started with a Hispanic demographic, but now we are in eighty percent of, households in the northeast. Ninety something percent Hispanics, Asians, African Americans, and and Caucasians, we're we're everywhere. One of the things that we can do with Salient is import all the demographics by store. We know that we wanna target, Puerto Rican consumer. We wanna target a West Indian consumer. We're in a point now that we can look at what categories, what skews, what stores, what day it's being sold. We're get we're a lot smarter. It's pretty cool understanding the customer base and what they're looking for. The market's always evolving, so we always have an eye out on new opportunities. What products that we carry on our portfolio that will stand out and reach the consumer? Tailwind helps us pinpoint other products that we like to see stand out more within a stack display or by the register or by an end cap. The ninety days of implementation was great. It it went smoothly. We got it running, but it's it's a culture shift. And sailing has been that that first step to changing the culture. It usually starts with the younger guys that do not know the business, that are going to the data to be at the same level. Celliant made the the process painless. There was training from the get go. They're actively helping us build what we need to get to the future, whether it be finance or marketing or senior management or purchasing. For the brand and for the business, the opportunity is in just expanding distribution. More customers, more products, more promotions, more displays. I think as we grow as an organization, as we grow as a partnership, sort of implementing or inputting third party sales data, a platform that has every single sort of data point that you could possibly use, you're telling a completely holistic story without having to go through multiple systems to do it. Not only are we trying to create a break with the past, but we're also trying to break the modern day paradigm. It's necessary to, one, find visionaries like you have at Goya who can see the potential, and to stick around and really be that change agent who can help execute against that potential. That's what we're in the business of delivering.