Performance starts long before the shelf.
Position your market, your customers and your distributors as one connected system.
For CPG suppliers that sell and distribute, performance doesn’t stop at production, shipments or category reports. It’s shaped by pricing, promotions, product mix, trade spend and distributor execution – all moving parts that rarely show a complete picture on their own.
Salient creates a shared understanding of what drives performance, connecting shipments, distributor activity, retail scans, and syndicated data into a single performance context. With AI-supported insight, the people closest to the work know where to act, understand their impact and align daily decisions to the outcomes that create the most value.
Performance isn’t a report. It’s a system.
Reporting only looks at the past. But Salient partners with CPG suppliers to dig deeper to understand how pricing, promotions, product mix and distributor execution influence one another. And how yesterday’s decisions set tomorrow’s motion.
When every part of the value chain works as one, Salient brings together human expertise, advanced management discipline and AI-enabled systems to help organizations understand real performance. Why it shifted. What it means for what’s ahead. And where small changes can improve margin, execution and growth.
CPG markets move fast. And suppliers are expected to stay ahead of every variable.
Pricing shifts. Promotions rise and fall. Distributor performance fluctuates. Retailers demand more support with fewer resources. And the pressure to grow volume and protect margin never stops.
But the reality is most suppliers still operate without a clear line of sight between decisions and outcomes. From shipments without sell-through to execution without context to trends without the underlying cause, CPG teams are forced to make high-impact decisions with only part of the picture.
Salient partners with CPG suppliers to address challenges including:
- Fragmented information that hides true demand and execution
- Limited understanding of distributor performance and cost-to-serve
- Promotions that are difficult to evaluate or justify
- Reporting practices that keep decisions reactive instead of intentional
When every decision affects margin, distribution and retailer relationships, unclear decision context becomes a direct risk to performance.
The real challenge isn’t the pace of the market. It’s what CPG suppliers can’t see.
Shipments don’t show sell-through. Distributor reports don’t explain retail behavior. And syndicated data reveals trends without cause behind them. Teams see pieces of the picture, but not how pricing, promotions, mix and execution influence one another.
When understanding isn’t connected, decisions become isolated. Leadership can’t see where performance breaks down and teams can’t connect intent to impact.
Effective distributed management requires a shared foundation. One source of truth and clear visibility into the actions that shape results.
Salient brings alignment to every level of CPG performance
Suppliers don’t need more reports. They need a disciplined way to understand why results occur and how to improve them.
Salient delivers this by combining clean, unified information, AI-enabled decision support and ongoing partnership with experts who understand the realities of CPG, distribution and retail performance.
Salient replaces backward-looking reporting with a performance system that helps individuals make better decisions every day – aligned to enterprise outcomes.
Shipments don’t show sell-through. Distributor reports don’t explain retail behavior. And syndicated data reveals trends without cause behind them. Teams see pieces of the picture, but not how pricing, promotions, mix and execution influence one another.
When understanding isn’t connected, decisions become isolated. Leadership can’t see where performance breaks down and teams can’t connect intent to impact.
Effective distributed management requires a shared foundation. One source of truth and clear visibility into the actions that shape results.
Salient brings alignment to every level of CPG performance
Suppliers don’t need more reports. They need a disciplined way to understand why results occur and how to improve them.
Salient delivers this by combining clean, unified information, AI-enabled decision support and ongoing partnership with experts who understand the realities of CPG, distribution and retail performance.
Salient replaces backward-looking reporting with a performance system that helps individuals make better decisions every day – aligned to enterprise outcomes.
Trusted by the CPG brands shaping markets nationwide – organizations that want more than visibility. They want measurable improvement.
Salient supports the four drivers that shape CPG performance
Understand the impact behind every decision
Clarify how pricing, promotions, mix and trade spend contribute to performance so decisions are guided by value, not assumption.
Reveal how products move across the value chain
Understand distribution gaps, delivery patterns and compliance to manage execution between shipment and shelf.
Interpret what retailers and shoppers are telling you
Connect sell-through, velocity, out-of-stocks and trends to understand true demand and changing behavior.
Align teams around one performance foundation
Ensure individuals across the organization operate from the same understanding of performance and priorities.
CPG organizations move from isolated reporting to connected performance when shared understanding guides everyday decisions and drives consistent improvement across the business.
Enable intentional, connected performance across the CPG value chain
Identify true margin drivers
Understand how mix, cost-to-serve and trade spend influence profitability
Strengthen distributor partnerships
Analyze execution patterns and collaborate using shared insight
Improve promotion performance
Evaluate incrementality, timing and cannibalization to guide investment decisions
Recognize demand signals early
Coordinate and spot emerging business patterns before issues compound
Guide pricing decisions
Understand how price changes affect volume, margin and customer behavior
Reduce costly blind spots
Connect cause and effect across the value chain
Align decisions across the organization
Give sales, RGM, marketing, finance and supply chain a shared performance context
Effectively move performance forward
Support decisions that improve margin, relationships and long-term growth
