Measure Off-Invoice Trade Spend At the Most Granular Levels
Get answers to the most important questions:
- Where’d the money go?
- What did I achieve in return?
- What is responsible?
- How much is this customer really worth?
Until now, measuring trade spend effectiveness has been a complex and time consuming task, requiring the merger of both on and off ticket information from multiple sources and then figuring out how it all fits together—an enormous hassle of data gathering and hard-to-maintain spreadsheet work.
And, still missing from all this is the detail required to properly account and control spending at the individual brand and package level. Transaction processing systems will provide all the data about brand and package sales but not trade spend, while the G/L will track spend by customer, but not by brand and package.
Salient’s Allocations Advanced enables you to see the impact of each trade spend program at the individual customer and product levels.
How it Works
Our solution is an optional add-on to the Continuous Improvement Suite (CIS) which includes a web application that communicates directly with Salient’s UXT Data Mart to build a complete picture of dead net value in a single source.
The web-based application enables authorized users to enter, track, edit, and delete trade spending programs and terms. Manage the full scope of trade spend activities (customer support payments, bill backs, off-ticket, scan backs, couponing, promotions, supplier reimbursements, and more).
Do you have hundreds or thousands of programs that are being managed in spreadsheets? No problem, we can import them for you. They can be fully searchable and managed all in one place. And, the true cost of your trade spend and customer profitability can be fully visible.
The application merges program details with invoice transaction details to compute true cost (per sales unit (net invoice revenue minus unit trade spend support) and value added (change in gross profit trend versus non-program period(s)).
Persistent and granular visibility of value added by each trade spend event – from a single SKU at store level to customer, channel and market wide – gives business managers the specific and timely information they need to continuously refine their spend and progress continuously toward maximum productivity.