Download the Case Study

Overcoming Challenges with Growing Portfolios and Shrinking Margins

Business Challenges and Goals:

  • Improve visibility of pricing, promotion and sales strategies
  • Understand effectiveness of new product rollouts
  • Maintain market share growth and improve profitability
  • Capture loyalty and market share from rapidly-expanding wholesale-type retailers
  • Address the change in company culture forced by competitive pressures


  • Implemented Margin Minder®


  • Empowered the sales team with a strong business performance management solution
  • Applied data visibility, speed and granularity to enhance every selling situation
  • Adjusted pricing strategies which resulted in improved profitability by 10-15 cents per case
  • Increased sales volume with customers of all sizes
  • Rapid response capability changed from 2 weeks to next day

Download this free case study to learn more about how RC Beverage uses Salient to improve their decision making.

Download the Case Study

We believe that Margin Minder® contributes approximately 10-15 cents of profitability per case sold.

Nancy Hodge,
Royal Crown Bottling Corp.