Salient’s solution for Revenue Management allows business users to understand the drivers of sales performance across any customer or product grouping for any time frame to identify gains and losses, determine root causes of change, and compare against budgets or goals. The solution allows users to analyze revenue and margin trends and examine outliers with unprecedented efficiency.
Drive more Profits from Pricing, Promotions and Product Assortments:
- Visualize demand and elasticity
- See how profits and growth are affected by discounting, deal duration, frequency, and product mix
- Identify potential product and category cannibalization
- Optimize assortments by region, chain, market type, or even individual location
Answer these Questions:
- Promotional Analysis – Did that program work? Are we promoting too frequently? Pricing too low/high?
- Trade Spend Allocations – How are all marketing programs impacting bottom line? By brand? By channel? By customer?
- SKU Rationalization – Which products are losing traction? Quickly sunset tired products to make room for profitable ones.
- Price Performance and Profitability – Net Price Report Card – What are the price impact results?
- Mix Optimization – Are the highest volume and profit product assortments matched with the right channels, regions and chains?
- Product Cannibalization – How are new products impacting existing products?
- Profit and Loss Analysis – What is that customer or product worth? How is it impacting our bottom line?
- Customer Management – What is the Gain/Loss/Organic Growth by chain, format, or location?