Salient’s solution draws on census and loyalty card information to show if sales results are coming from the customers, territories or stores that are getting your marketing dollars.
Optional Geo-spatial analytics let you see the facts from many geographical perspectives: all customers at once, by demographics such as income level, gender, ethnic group, by location such as county or zip, or by sales characteristics such as customers whose purchases represent significant profit.
Choose the performance criteria important to you, then instantly map locations that pass or fail. Or drill into specific areas or even individual locations for deeper analysis.
Answer These Questions:
- Are we effectively managing our customer loyalty segments to increase basket size?
- Is our store assortment optimized toward our highest value customers?
- Are we cultivating high value customers with our promotions?