Consumer Packaged Goods
The CPG industry is facing new challenges in the Age of Digital Disruption. Consumers are increasingly becoming more product aware and price conscious. Upstarts and local brands are rapidly gaining share, while legacy brands are forced to speed up innovation and lower prices to maintain their market share.
The channel shift toward e-commerce is forcing change in CPG company strategies. Mass scaling is no longer a stand-alone competitive advantage.
Today’s brands need to differentiate themselves from the competition, something both small CPG companies and retailer’s private label initiatives are embracing in their drive toward growth.
What Our CPG Clients Gain
Salient’s solution helps companies at every tier of the consumer packaged goods supply chain gain a greater understanding of promotional spending, product assortments, supply chain gaps, market execution, and more.