Snyder’s-Lance Sticks with Salient for Business Performance Optimization

Production LineLance Inc. had been using Margin Minder since 2006 for trade spend and promotion management efficiency.

Snyder’s-Lance, Inc., which was formed by the 2010 merger of Lance Inc. and Snyder’s of Hanover Inc., two venerable snack food companies, has selected Salient Management Company’s performance management software solution for revenue management enhancement.

Lance, Inc. had been using the Salient solution – known as Margin Minder® – since 2006 primarily for customer penetration and promotion management efficiency, with full analysis capabilities including exception reporting, range filtering and item distribution analysis.

“We are proud that our our ongoing relationship with Lance has been extended to this much larger organization,” says Paul Osinski, Sr. Vice President at Salient. “It’s very rewarding for us to be part of this growth, and we are excited to be working in a strategic role with the new Snyder’s-Lance, one of the premier
snack food manufacturers in the country.”

Products from Snyder's LanceThe combined company’s brand portfolio includes Snyders of Hanover and Cape Cod.

“We carefully reviewed all of our technology options for sales performance management and data analysis, and felt that Salient would be our best long-term strategic partner,” says Sean Grim, Director of Strategic Projects at Snyder’s Lance.

The merger, first announced in July 2010 and consummated in December 2010, brought together Snyder’s, a manufacturer of pretzels and leader in specialty snacks since 1909, with Lance, a manufacturer of sandwich crackers, potato chips, and cookies founded in 1913. The combined company’s brand portfolio includes Snyders of Hanover®, Lance®, Cape Cod®, Grande®, Tom’s®, Jays®, O-Ke-Doke®, Stella D’oro®, Krunchers!®, Archway®, Naturals®, as well as Lance private label cookies and crackers.

About Snyder’s-Lance

Snyder’s-Lance, Inc. (Nasdaq-GS: LNCE), headquartered in Charlotte, NC, manufactures, markets and distributes snack foods throughout the U.S. and internationally. Its products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks sold under the brand names Snyder’s of Hanover, Lance, Cape Cod, Tom’s, Jays, Krunchers!, Grande, Archway, O-Ke-Doke, and Stella D’oro and a number of retailer labels and third party brands. Snyder’s-Lance, Inc. has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario,Canada. Products are sold through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.