110: Geo Spatial Analysis

Identify brand performance by geography, regional marketing effectiveness, sales by demographic area. List outliers and drill-into individual customers to understand performance trends.

Objective:

Learn how to geographically plot the “membership” (customers, stores) within any segment or all segments with any filters applied (sales of a particular brand) for any integrated metrics. For added intelligence: pick a metric to “size by” or pick any segment to “shape by.” List outliers, investigate deeper.

Common Business Pre-Sets covered Corresponding Salient Analysis

Plot any geo-coded business entities-colored and sized by any metric

Geo-Spatial Analysis

Identify Outliers / Targets-transition to trends visuals Geo Transitioning to List and Trend
Segment by demographic & population Geo-Spatial Analysis with Layers

Capabilities Learned:

  • Plot any geo-coded business entities within any segment, colored and sized by any metric
  • Learn how to select by layers, show by population and demographic if available

Examples Discussed:(tailored & pre-built based on custom topics)

Brand performance by region and identifying performance within specific underperformers to understand if an anomaly exists or if there is an ongoing trend to address – root cause

Proficiency Testing:

  • Create a practical example based on your role using the Geo analysis
  • Be tested on ability to change which metric is plotted and which segment is in focus
  • Be tested on the ability to list outliers and transition into trends

Duration: 2 hours