102: Tracking Performance over time, Trend Analysis

Measure cause and effect (e.g. price to quantity sold). Identify whether promotional discounting, trade spend, price changes, events, merchandising and other market investments paid off based on your objectives.

Use trend visualizations to identify bottom-line net results to compare pre-, during- and post- event periods and identify whether or not promotional objectives were met.

Objective:

Learn how to utilize each type of trend visualization and analysis available in Salient Interactive Miner.

Common Business Pre-Sets covered

Corresponding Salient Analysis

Line Trend any one “thing” against multiple metrics Normal Trend
Line Trend multiple “things” at once for any one metric Share Trend Line Chart
Rolling 12 Month, Grid View 1 metric, multiple members Share Trend Line Chart
Similar variations 90 day daily trend vs prior 90; 26 Week trend.. Comparative Time Series
Rolling 12 Month vs YAG, Grid View multiple metrics, 1 member Comparative Time Series

Capabilities Learned:

The ability to choose the proper pre-set and trend analysis based on the business question or situation.

  • Learn how to create trend visualizations and then drill-down into underlying trends (macro to micro).

Example discussed: (tailored & pre-built based on custom topics)

How to identify if discounting achieved objectives within any business segment, for any member (a specific chain or brand for example).

Proficiency Testing:

  • Create a practical custom example based on your role using each of the “pre-sets”
  • Be tested on ability to recognize which analysis to use depending on the desired pre-set

Estimated Duration: 2 – 4 Hours