Salient to Provide Advanced Analytics for NBA Teams, Acquires Orobi

HORSEHEADS, N.Y., Jan. 22, 2015 /PRNewswire/ — Salient Management Company, developer of enterprise analytics systems, announced today that it has acquired Orobi, Inc., a firm that provides analysis software and services for NBA basketball teams. The company has also hired Orobi’s founder and former Orlando Magic VP of Information Technology, Jason Coleman, as Vice President of Salient Sports.

As VP of Salient Sports, Coleman has introduced two NBA teams as Salient clients, and is charged with further developing Salient’s Advanced Analytics business in the NBA and other sports.

Coleman founded Orobi, Inc. in 2012, after four seasons as Vice President of Information Technology for the Orlando Magic NBA team and Amway Center Arena. While at the Magic, Coleman supervised the operations of the technology staff, including systems, applications, networks, services, and support for broadcast, A/V, and information technology. He was also a direct contributor to the deployment of analytics software at the Orlando Magic, providing database and programming expertise to support the effort.

As a seasoned advanced analytics developer, Coleman brings a vast skill set in NBA stats data to Salient, and has built a robust solution that includes more than 100 customized reports that are used by analysts, assistant coaches and head coaches on a day-to-day basis for improving their team’s performance on the court.

Prior to tip-off, coaches and analysts use the solution to make decisions on numerous important factors such as lineups, player matchups, and their competing team’s strengths and weaknesses so that they know which areas to focus on in their defense and how to use their players more effectively.

“Coaches obviously are incredibly busy, and always racing against time,” Coleman points out. “If the head coach doesn’t have the right reports on his desk by the time he sits down in the morning, he’s not happy. It can take an analyst up to a few hours of getting all the necessary analyses and reports created. But with our solution in hand, it’s all done in 5 minutes. Within one click, reports are ready and printed. The analytics are customized in the format that the coaching staff wants to see, and more importantly, they’re relevant to their coaching style.”

About Salient (

Salient Management Company provides advanced visual data mining and enterprise analytics systems for a broad range of data intensive programs and organizations in CPG, Retail, Manufacturing, Healthcare, Public Sector and Education industries. Founded in 1986, Salient today serves more than 115,000 users in 61 countries. For more information contact Brendan Boris, Director of Marketing at 607-739-5228 ext. 228. Email

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