New Belgium Brewing Partners with Salient Management to Improve Performance and Measure Profitability

HORSEHEADS, NY – November 6, 2015 – After an in-depth, competitive review, New Belgium Brewing of Fort Collins, Colorado, has selected to partner with Salient Management Company to empower its team with Salient’s advanced performance management solutions. By integrating directly with the brewer’s legacy systems, Salient will enable New Belgium’s team to better measure sales profitability and accurately account facts for tighter P&L management across the entire supply chain.

After conducting a year-long complex proof-of-concept review, which included leading competitors such as Microsoft, Tableau, and Qlik among others, New Belgium, the 4th largest craft brewer in the United States that boasts popular brands including “Fat Tire” and “Ranger”, selected Salient to improve profitability across the enterprise.

Salient was ultimately selected based on four key attributes: service, expertise, knowledge and process improvement capabilities. The solution is unrivaled for putting timely and specific knowledge into the hands of decision makers at the point of value creation – allowing New Belgium to quickly see which products are performing, rationalize pricing and promotions, and easily measure their market presence. Salient’s deep and lengthy industry experience in the FMCG market was unmet by any of the competitors.

“Salient has been serving New Belgium distribution customers for years, so the addition of New Belgium Brewing is a natural step that will support continuous process improvement and increase profitability across the entire supply chain from actual brewing to the consumers shopping cart,” said Mr. Guy Amisano, the Founder and CEO of Salient Management Company.

Mr. Jess Askey, New Belgium’s Technology Solutions Manager, said, “With Salient’s performance management solution fully integrated with our enterprise system (Blue Horseshoe and Microsoft Dynamics AX) we can confidently scale our data-centric approach and accelerate process improvement while increasing profitability and serving our customers more effectively.” Mr. Askey went on to say, “We especially look forward to leveraging Salient’s mobile technology in the field to provide fact-based recommendations to our customers in real-time.”

Salient Management Company is a worldwide provider of advanced performance management and decision support systems for a wide range of industries and the public sector. Founded in 1986, Salient today serves more than 115,000 users in 61 countries. Their approach to continuous improvement is to enable decision makers to take timely and precise action to eliminate waste and expand opportunity. The key to improving performance is timely and specific knowledge, in the hands of the decision makers, at the point of value creation. These are the core principles Salient brings to clients such as New Belgium.

For more information on Salient Management Company, visit or contact Margaret Amisano, Marketing Communications Manager, at 607-739-5228. Email


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