The need for data driven decision making in business cannot be argued. A common mantra from management is “if we […]
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How to Make Trade Spending Drive Enterprise Value and Profitable Growth
The average CPG company will spend more than twice the dollars on trade spending, estimated at 19% of revenue, versus […]
CPG Trade Spending & Promotions: Ignorance is NOT Acceptable
The holidays represent a major source of revenue for almost every CPG manufacturer and the season is quickly approaching. But […]
Does Technology Really Simplify Business Management?
What I consistently see are business leaders linked to their tech devices. Whether it is a set of headphones, speaking […]
Out of Stocks: Costs are Greater Than a Lost Sale!
Even in today’s retail sales environment, some corporate leaders are stuck in a management pattern that could cost them their […]
How Siloed Data is Impacting Enterprise Market Share and Long Term Profitability
In today’s market, it is not uncommon for enterprise-level organizations with siloed data to use more than 500 applications for […]
Trade Spending: Investing with Insight or Blindness?
Among the vast array of diverse CPG companies operating around the world, you will find a expense item on the […]
Are Your Business Intelligence Practices Still an Organizational Concept or Proven Reality?
It’s always amusing how often I attend an industry conference, regardless of the market, where the industry chiefs gather and […]
Can Business Thrive When the C-Suite Suffers from Data Illiteracy?
The volume and speed of data continues to grow, and the leadership of many businesses is lagging in confronting this […]
How to Make Retail Category Management More Than Just a Concept
For too many retail store managers tasked with driving store level profitability, the idea of successful category management has been […]