- Field sales managers lacked visibility of new product introductions
- It was difficult to measure promotional effectiveness
- Leveraging meaningful information was a cumbersome process that was time-consuming
- Golden Flake implemented Margin Minder to help measure sales performance and included capabilities to measure route efficiency and returns
- Executives can now measure effectiveness of promotions to improve store planning and manufacturing efficiency
- Managers can now determine the exact penetration level of new products down to the route, chain and individual store
- Margin Minder has enabled Golden Flake to improve profitability at all levels of the company
Download this free case study to learn more about how Golden Flake uses Salient’s Margin Minder to improve their decision making.