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Golden Flake Improves Profitability at all Levels using Margin Minder^®

Field sales managers lacked visibility of new product introductions
It was difficult to measure promotional effectiveness
Leveraging meaningful information was a cumbersome process that was time-consuming

Golden Flake implemented Margin Minder to help measure sales performance and included capabilities to measure route efficiency and returns

Executives can now measure effectiveness of promotions to improve store planning and manufacturing efficiency
Managers can now determine the exact penetration level of new products down to the route, chain and individual store
Margin Minder has enabled Golden Flake to improve profitability at all levels of the company

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Salient’s Margin Minder has helped us become much smarter manufacturers.

Randy Bates
VP of Sales and Marketing
Golden Flake Snack Foods