Problem:
- Centralizing reporting and analytics after merging eight bottlers into one
- Digitally transforming business operations
- Effectively engaging retail customers and consumers
- CCEAG quickly recognized that economic power was shifting away from the retailer and into the literal hands of consumers and they needed a way to better understand their customers in order to integrate into this new digital path-to-purchase.
- Data feed was not consistent, and leadership was constantly stuck figuring out how to calibrate the numbers.
Solution:
- Implemented Salient’s Margin Minder® and Collaborative Intelligence Suite across commercial operations.
- Created a self-service corporate culture.
- Leveraged customer insights to improve relations.
- They armed their sales force as well as management and executive teams with both mobile and browser-based drill able dashboards for standard and dynamic reporting.
- By empowering employees to interrogate data in order to make the best decision at any point in time using Salient’s software.
- CCEAG provided their entire sales team with standard mobile dashboards, allowing the sales force of more than 2,000 users to view their business via iPads; 1,000 users rely on Margin Minder on desktop to optimally execute sales support functions.
- leveraged maps of the social and demographic data of each territory they worked in to closely monitor its customers and sales reps in each location.
Results:
- CCEAG is able to implement new services with their customerrs to connect with shoppers digitally.
- Empowered better decision-making across the enterprise
- Rated #1 Value Adding FMCG Company in Germany
- Increased profits by 40-50% in 2015
