With No Shortage of Brews to Carry, How Do You Pick the Winners?

According to a recent article from the StarTribune, the number of U.S. breweries has more than doubled in the past five years leading to extraordinary growth of the number of available brews for distributors to carry. In fact, the Brewers Association estimates that two new breweries are opening every day.

With this kind of exploding inventory, how can distributors keep track of the brews that are contributing to their bottom line, and which ones are just taking up space?

In our new guide about Portfolio Optimization, we demonstrate the value of continuously evaluating the SKUs in your portfolio in order to maximize profitability and make better recommendations about which items to keep in your portfolio and which ones to retire.

Maintaining a balanced mix of products can be difficult with so many options to choose from. However, by continuously evaluating the contribution that each product makes, a much clearer picture emerges of which products are worth additional investment and which have reached the end of their life cycle.

Download the free guide today to learn more about how Salient’s Margin Minder® can help you maintain a healthier portfolio.

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