With Salient GeoTM, executives get daily "maps of the business" that provide a spatial overview of performance or serve as a starting point for investigation into areas of concern. Managers and sales representatives get "maps of their own world" that show where they can immediately take action.
Not only does Salient Geo show where customers and assets (or any other coordinate data) are located, but it also reveals performance (volume, revenue, margin, etc.) or changes in these metrics for each location. The maps use easy-to-read variations in color and size to represent the data, so regional or other geographic trends in performance become apparent. Or, turn on existing highlight rules to instantly spot locations with high costs, low volumes, unusual changes, etc.
Look at all locations at once or focus on a subset by attribute (for example, all convenience stores), sales characteristics (for example, customers who bought Product A), or interactively select groups of locations to plot on the map using Salient’s Check tool.
Spatial relationships/Multiple types of locations
See the spatial relationship between any two keys – warehouses and customers, vending machines and customers, providers and recipients, etc. The secondary key uses a different symbol for its markers.
View averages and totals for distinct areas within the map. Shades of color indicate whether a region, state, county, town, or other area has unusually high or low results.
Mapping by attribute
Quickly switch from a view of sales per customer to customer attributes. Different types of markers indicate characteristics (sales representative assignment, channel, key account, etc.) of each customer or asset. These maps can reveal inefficiencies or areas of opportunity.
Map layers oftentimes contain valuable statistics about demographics (income, sex, age, family size, ethnicity, etc.). Salient Geo utilizes this information and can plot it on the map for easy integration with your data. This provides valuable new insights for marketing, planning, product assortments, penetration, etc.
Salient’s philosophy that every answer should be a mouse-click away carries over to Geo. Several tools make it easy to navigate through the map and quickly find the right information:
Instantly retrieve location-specific information and make actionable lists using a variety of features. To select customers or assets on a map: point and click; draw a circle, square or any other shape; click to select all points within a defined area such as a county; or reverse the selection to find outliers. Once you’ve selected locations, click a button to list them out along with their performance metrics, or turn them into a collection for further analysis. Or, you can right-click on a single location to view its attributes and descriptions.
Geo connects to dynamic, corporate intelligence
Salient Knowledge ManagerTM (available separately) can be used together with Geo for sharing unstructured corporate knowledge. For example, by clicking on a store location you can see a picture of a store and/or its shelf plan-o-gram, get a narrative history of recent promotions, plans, etc.
Geo connects to mapping web sites
You can link points on the map to popular mapping sites on the Internet (for example, Google™ Maps). This integration provides several capabilities. For example, click on a point on the map to get driving directions, satellite images, related web sites, and more. You can even include your own labels, such as customer names, on the resulting maps. The functionality is available with InfoShare and may be licensed separately.