Improve Promotion Effectiveness

Visualize how profits and growth are affected by promotional discounting, product mix, deal duration, and frequency. With clear graphic views of elasticity and lift, sales managers can optimize SKU mix and display inventory for maximum sell-down, reduced over-stocking, and minimal category cannibalization.

Invoices tell the tale of promotional performance. Sales and margins are influenced by price, but this equation changes over time and from one customer to another.

Salient can show, for each customer, when a product is priced too low for profit, too high for volume or discounted too frequently to retain brand value.

With this kind of information, a manager can optimize promotional mix:

• Depth, Frequency and Duration - Track promotional efficiency for one product in one account over time (at any level), and drill in on any date range to view details.
  
• Product Cannibalization - Did the promotion take away from other product sales or have real impact on overall volume?

Measure the dead-net impact on true margin and identify optimal terms for the greatest return.