Margin Minder® Revenue Management is Salient’s application for sales managers and other commercial professionals who need to balance pricing, promotion and trade spending against profitability and growth.
Consider Margin Minder if you:
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Spend millions of dollars promoting your products to thousands or millions of customers.
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Need to know just where and when that spending returns the profits and growth you expect.
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Want greater control over sales execution effectiveness: price, promotion frequency and duration, product mix, cannibalization, stocking levels, merchandising support and / or service commitments.
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Wish to implement a low risk “pay for profitable performance” program down to tactical sales levels
Margin Minder delivers:
Coherent Sales Intelligence
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Sales units Revenues
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COGS, discounts, allowances, fees,
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Rebates and recoveries
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Net Margin
Instant Line of Sight Visibility
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Every customer location, all customer attributes and all rollups
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Every product item (SKUs) and all attribute rollups
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Every sales responsibility, all their attributes and all rollups
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Every sales event by day, day of week, dates inclusive and all other perspectives of time (calendar, fiscal, etc.)
Drillable Analytics of Trade Dynamics
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Margin / volume performance patterns by customer
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Price elasticity / demand, growth, lift and erosion (lifecycle)
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Cannibalization by volume, revenue / margin / share
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Product distribution (buyer / no buyer) and lost sales (by unique product)
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Penetration and re-trial rate
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Distribution of volume / revenue / margin by price point
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Price book compliance
And Lightening Speed and Simplicity for Every Need
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Sales supervisors and managers
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Analysts and planners
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